Experience
Resume
Proficiencies
- Practice
- Inclusive Design
- UX Research
- Behavioral Design & Gamification
- Design Systems
- Accessibility (WCAG 2.1 AA)
- Systems Thinking
- Craft
- Interaction Design
- IA & Navigation
- Wireframing & Prototyping
- Responsive Design
- Mobile-first Design
- Tools
- Figma
- FigJam
- Hotjar
- Maze
- React (read/write)
- Git
- Methods
- Jobs-to-be-Done
- OOUX
- Lean UX
- Opportunity Solution Tree
May 2023 – Present
Senior Product Designer
Pragmatic Works
- Drove 200%+ increase in monthly activation rate by identifying friction and redesigning user flows across key onboarding touchpoints, partnering with a PM and 4 engineers; aligned copy strategy with sales.
- Saved 6+ months of development cost by validating stakeholder interventions through UXR; findings presented async then live to the CEO, president, and all department heads at the quarterly strategy meeting.
- Led CertXP — a gamified cert-prep tool — from MVP scoping to launch, partnering with a PM, 3 engineers, and an offshore illustrator/Lottie animator; drove a 62% increase in conversions.
- Drove 25% increase in development efficiency with a tokenized, color-variable design system used by the full product org (3 engineers, 1 PM).
- Drove 32% increase in monthly subscription retention through a 2-email re-engagement campaign targeting users inactive 7+ days, supported by in-app value nudges.
- Run monthly design watchparties with the dev team — live session recordings of users in the product — to build shared empathy and surface friction without formal research cycles.
January 2022 – May 2023
UX Designer II
Beeline
- Led navigation and IA redesign for HMX (hiring manager experience) — unified inconsistent terminology and reduced time-to-task, driving product adoption to nearly 100% across multiple enterprise clients.
- Reduced UI bugs 40% by establishing design-to-dev handoff standards — component specs, interaction states, and edge-case documentation — adopted across an engineering org of 10–20 engineers.
- Drove 20%+ improvement in team efficiency by establishing cross-functional working sessions with Design, Engineering, and PM — aligning on specs and edge cases before handoff to reduce late-stage revision cycles.
April 2018 – January 2022
UX Designer I
Beeline
- Helped the org acquire its first WCAG AA VPAT, partnering with engineering leads, QA, and legal/compliance — directly supporting sales.
- Built and maintained the org's first 2 design systems (Figma, Sketch, and code), consumed by 10 teams and 8 PMs across the org.
- Established the org's first UXR repository — personas, empathy maps, and journey maps.
- Participated in portfolio reviews and design interviews for junior and senior candidates; mentored interns on design thinking and career development.
March 2014 – March 2022
Full-stack Developer (Freelance, evenings and weekends)
Independent
- Built headless API integrations for cloud-based tools, enhancing product delivery by 150% through build tool automation.
- Developed full-stack codebases in PHP, Vue.js, and Nuxt.js, including headless WordPress applications for clients requiring flexible CMS solutions.
- Performed data mapping, acquisition, and report building using SQL for GIS web application development.
Education
B.A.
Music Engineering, Minor in Electrical Engineering
University of Miami, Coral Gables, FL
Psychoacoustics and circuit design shaped an early instinct for human perception and systems thinking — the same foundations that later formalized into UX practice through HCI study and a decade of systems integration work.