Experience
Resume
Proficiencies
- Practice
- Inclusive Design
- UX Research
- Behavioral Design & Gamification
- Design Systems
- Accessibility (WCAG 2.1 AA)
- Systems Thinking
- Craft
- Interaction Design
- IA & Navigation
- Wireframing & Prototyping
- Responsive Design
- Mobile-first Design
- Tools
- Figma
- FigJam
- Hotjar
- Maze
- React (read/write)
- Git
- Methods
- Jobs-to-be-Done
- OOUX
- Lean UX
- Opportunity Solution Tree
- AI-Augmented
- Claude
- Codex
- Figma MCP
- Lottie MCP
- Dovetail
May 2023 – Present
Senior Product Designer
Pragmatic Works
Collaborating in a product trio, designing end-to-end solutions that optimize a B2B / B2C ed-tech platform that targets corporate and vocational school markets.
- Took ambiguous onboarding friction from undiagnosed to solved — diagnosing root causes through usage data and UX audit, then redesigning key touchpoints — driving a 200%+ increase in monthly activation rate; partnered with a PM and 4 engineers, aligning copy strategy with sales.
- Saved 6+ months of development cost by validating stakeholder interventions through UXR; findings presented async then live to the CEO, president, and all department heads at the quarterly strategy meeting.
- Owned CertXP 0-to-1 — from ambiguous concept to shipped gamified cert-prep tool — leading a PM, 3 engineers, and an offshore illustrator/Lottie animator; drove a 62% increase in conversions.
- Drove 25% increase in development efficiency with a tokenized, color-variable design system used by the full product org (3 engineers, 1 PM).
- Drove 32% increase in monthly subscription retention through a 2-email re-engagement campaign targeting users inactive 7+ days, supported by in-app value nudges.
- Collapsed the design-to-dev handoff by shipping front-end code myself via an AI-augmented workflow (Codex, Figma MCP, Lottie MCP), saving weeks of engineering labor across ongoing product updates.
- Run monthly design watchparties with the dev team — live session recordings of users in the product — to build shared empathy and surface friction without formal research cycles.
January 2022 – May 2023
UX Designer II
Beeline
Collaborating in a growing design team, supporting multiple product squads, and delivering UX for enterprise / SaaS platforms in the staffing / workforce industries.
- Addressed navigation and information scent barriers in HMX, the hiring manager experience, driving measurable gains in user adoption.
- Reduced UI bugs by 40% through cross-functional design ops improvements with engineering.
- Increased team efficiency 20%+ by championing iterative Lean UX practices in an agile environment.
April 2018 – January 2022
UX Designer I
Beeline
Collaborating in a small design trio, supporting internal needs, and delivering UX for enterprise / SaaS platforms in the staffing / workforce industries.
- Helped the org acquire its first WCAG AA VPAT, partnering with engineering leads, QA, and legal/compliance — directly supporting sales.
- Built and maintained the org's first 2 design systems (Figma, Sketch, and code), consumed by 10 teams and 8 PMs across the org.
- Established the org's first UXR repository — personas, empathy maps, and journey maps.
- Participated in portfolio reviews and design interviews for junior and senior candidates; mentored interns on design thinking and career development.
March 2014 – March 2022
Full-stack Developer (Freelance, evenings and weekends)
Independent
Concurrent freelance practice; front-end/headless builds for GIS and workforce clients.
- Built headless API integrations for cloud-based tools, enhancing product delivery by 150% through build tool automation.
- Developed full-stack codebases in PHP, Vue.js, and Nuxt.js, including headless WordPress applications for clients requiring flexible CMS solutions.
- Performed data mapping, acquisition, and report building using SQL for GIS web application development.
Education
B.A.
Music Engineering, Minor in Electrical Engineering
University of Miami, Coral Gables, FL
Psychoacoustics and circuit design shaped an early instinct for human perception and systems thinking — the same foundations that later formalized into UX practice through HCI study and a decade of systems integration work.